Almedia helps leading brands in the digital space to acquire new customers. Via our platforms, users find and test the latest games, apps, and products for rewards. With more than 11 million users since its launch in 2020, our brand Freecash.com is one of the fastest-growing providers and a leader in our industry. Our mission is to provide a win-win experience for both users and advertisers.
There is a base, and half a year of learning of what works and what doesn’t. However, there is a lot of room for new ideas, improvements, and ways to scale.
Responsibilities
- Manage marketing activities across, but not limited to: Email & Push notifications.
- Collaborate with copy, design, and development teams on creative and technical executions of email and other marketing automations.
- Develop, manage, and create:
- re-engagement series for optimum conversion of unengaged users.
- a strong testing strategy for continuous improvement of all triggered/transactional campaigns.
- all aspects of our triggered and transactional email program: including but not limited to abandon offer, share offer, welcome series, and more.
- Execute robust A/B testing strategies to optimize our marketing communications and increase engagement/performance.
- Monitor key metrics (open rates, CTR, spam rate, conversions) and actively measure and report on email ROI to internal stakeholders.
- Ensure compliance with spam regulations and GDPR, managing deliverability to maintain an excellent sender reputation.
- List Management tasks like list cleaning (removing invalid email addresses).
Requirements
Experience & professional skills
- A minimum of 2 years experience in B2C email marketing and marketing automations.
- Experience in maintaining high email deliverability rates and troubleshooting deliverability issues.
- Experience in planning, creating, executing, and analyzing personalized and segmented B2C email campaigns to enhance user engagement.
- Ability to develop and execute strategic B2C email marketing plans that align with broader business goals.
- Outstanding writing, editing, and reading skills, showcasing the capability to craft compelling and impactful email content.
Tech tools
- Experience with various email marketing tools (ESP’s, Google Postmaster, SenderScore, GlockApps, list cleaning tools etc).
- Experience with email automation tools and the ability to set up, monitor, and optimize automated email workflows.
- Experience with analytics tools (e.g., Metabase or Amplitude) and the ability to analyze campaign performance, draw insights, and make recommendations for improvement.
Soft skills
- Strong analytical and strategic capabilities.
- Must be comfortable and effective in a fast-paced, deadline-driven environment.
- Strong ability to communicate and collaborate effectively with other teams and stakeholders.
- Excellent speaking, reading, and writing skills in English.
Benefits
- We are already a profitable start-up!
- International, dynamic, and very ambitious team.
- 3-4 times a year team events/trips outside Germany.
- Well-connected, modern office in Berlin Mitte with weekly events.
- Bring your own device or free choice of a new device from us.
- Flexible working hours.
- Free drinks & snacks.
- Education budget.
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